Social buyer penetration will remain highest in China this year

For more insights and key statistics on the biggest trends in today's most disruptive industries, subscribe to our Chart of the Day newsletter.

In 2021, more than half of digital buyers ages 14 and over in China will make a purchase via social network platforms, the highest social buyer penetration worldwide. Russia is on China’s tail with a 49.5% penetration rate, and the US is in third place with 43.0%.

More like this:

• Report: Marketing with Stories 2021
• Article: How US retail brands can take advantage of growing social commerce trends
• Article: What China’s growing sustainability awareness means for brands