US Retail Media Ad Spending Benchmarks: Q4 2025

Forecast and Insights for Retail Media

Report by Yoram Wurmser  | Nov 10, 2025

Ad Spending Benchmarks: Q4 2025

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Forecasts and Insights for Total Media, Digital, Search, Retail Media, TV and CTV, and Social Network Ad Spending in the US

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About This Report
This benchmark covers how ad buyers can calibrate their retail media ad spending and budget allocations against the market, and how publishers and solution providers can assess whether their ad revenues align with industry trends.
Topics
Total Media Ad Spending
Retail Media
United States

Welcome to our latest edition of “Ad Spending Benchmarks.” This series provides marketers with critical data to help them benchmark their budget allocations against the market. In this deck—one of six in the series—we cover our latest forecasts for retail media ad spending.

This deck covers:

  • An overview of our retail media ad spending forecasts for Q4 2025

This deck can help you:

  • Allocate budget for campaigns, develop media strategy (brands)
  • Showcase opportunities to customers (media platforms, solution providers)
  • Benchmark marketing performance (media platforms)

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authors

Yoram Wurmser

Contributors

Rahul Chadha
Director, Report Editing
Madan Kumar
Copy Editor
Penelope Lin
Director, Data Visualization
Emma Noyes
Graphic Designer, Data Visualization
Andrew Spink
Senior Forecasting Analyst
Max Willens