US holiday ecommerce retail sales growth will return to double digits this year after slowing in 2022

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Key stat: This year, US holiday retail sales growth will align more closely with rates seen pre-pandemic, with ecommerce returning to double-digit growth at 11.3% YoY, according to our June forecast.

Beyond the chart:

• US holiday retail sales will total $1.317 trillion this year, per our June forecast.
• Although brick-and-mortar stores will claim more than 80% of US holiday retail sales in 2023, ecommerce sales are growing faster.
• Ecommerce growth is being bolstered by the rising adoption of mcommerce, which will account for nearly 50% of total US holiday ecommerce sales this year.
• Mcommerce is the fastest-growing channel this holiday season, seeing 14.8% YoY growth.

Use this chart:

• Ensure your holiday marketing strategy offers online deals and promotions.
• Make a case for greater investment in digital.

More like this:

• Holiday Shopping 2023 (Insider Intelligence subscription required)
• Consumers plan to spread their holiday purchases across fewer retailers this year
• Costco’s Q4 reflects consumers’ shift to essentials over luxuries
• Why Klarna is making an omnichannel push ahead of the holidays
• How Walmart, Trader Joe’s, and Target boost holiday impulse purchases