US holiday ecommerce retail sales growth will return to double digits this year after slowing in 2022
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Key stat: This year, US holiday retail sales growth will align more closely with rates seen pre-pandemic, with ecommerce returning to double-digit growth at 11.3% YoY, according to our June forecast.
Beyond the chart:
- US holiday retail sales will total $1.317 trillion this year, per our June forecast.
- Although brick-and-mortar stores will claim more than 80% of US holiday retail sales in 2023, ecommerce sales are growing faster.
- Ecommerce growth is being bolstered by the rising adoption of mcommerce, which will account for nearly 50% of total US holiday ecommerce sales this year.
- Mcommerce is the fastest-growing channel this holiday season, seeing 14.8% YoY growth.
Use this chart:
- Ensure your holiday marketing strategy offers online deals and promotions.
- Make a case for greater investment in digital.
More like this:
- Holiday Shopping 2023 (Insider Intelligence subscription required)
- Consumers plan to spread their holiday purchases across fewer retailers this year
- Costco’s Q4 reflects consumers’ shift to essentials over luxuries
- Why Klarna is making an omnichannel push ahead of the holidays
- How Walmart, Trader Joe’s, and Target boost holiday impulse purchases