The data: Overall, Hispanics are less likely than other Americans to have health insurance and get preventative medical care, per Pew Research.
The challenges: Access to healthcare services is a problem for a large segment of this population for several reasons.
1. The system itself.
Hispanic adults are most dissatisfied with healthcare (21%)—as in insurance, medical services, and drugs—over all other industries, including financial services (20%) and housing (20%), per a McKinsey Institute for Latino Economic Mobility report.
This sentiment is shared by many adults in the country.
57% of young Hispanics (ages 18 to 29) said they didn’t understand how to get healthcare, compared with 40% 65+.
The opportunity: Healthcare providers need to reach and educate young Hispanic adults where they live—on their mobile devices and on social media platforms.
We forecast that 46 million US Hispanics are social network users in 2022, or 71.1% of the US Hispanic population.
Hispanics over-index for social media usage against other ethnic groups, per Claritas’ 2022 Hispanic Market Report.
Trendspotting: We’ve seen some healthcare brands boost their offerings in healthcare and online services to better serve the Hispanic population.
What’s next? It’s critical for every entity trying to provide healthcare services to reach young Hispanics and educate them on how to access your company’s products and services. As a young generation, winning their loyalty now could turn into years of value for your organization.
Go deeper: For more on the demographic differences in the US population, read our foundational report: Demographic Report: Generational Cohorts 2022.
This article originally appeared in Insider Intelligence's Digital Health Briefing—a daily recap of top stories reshaping the healthcare industry. Subscribe to have more hard-hitting takeaways delivered to your inbox daily.