Demographic Report: Generational Cohorts 2022

Demographic Breakdown of Gen Z Adults, Millennials, Gen Xers, and Boomers

Executive Summary

By keeping up with changing demographics, companies can anticipate needs and challenges based on population trends to make strategic plans and better tailor product lines and marketing to different population segments. This report will detail characteristics of Gen Z adults, millennials, Gen Xers, and baby boomers, including race and ethnicity, education, household composition, geographic mobility, and economic attributes to give companies in-depth demographic insight of the main consumer bases.


  1. What is the overall trend of US population growth?
  2. What are the detailed demographic characteristics of Gen Z adults, millennials, Gen Xers, and baby boomers?
  3. What can companies do about the demographic data?

WHAT’S IN THIS REPORT? An analysis of the most recent American Community Survey from IPUMS USA to obtain a broad range of demographic data by generational cohorts.

KEY STAT: US population in 2020 grew at its lowest rate (0.4%) since 1900. Immigration may become the only driver of population growth in the fast-aging population with a declining birth rate.

Here’s what’s in the full report


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Table of Contents

  1. Executive Summary
  2. Changes Across Generations Are Wide Ranging for Individuals and Families
  3. Gen Z Adults: More Work to Get Ahead
  4. Millennials: Can’t Shake Off the Economic Baggage
  1. Gen X: Still the In-Between Generation
  2. Baby Boomers: Running the Show
  3. Appendix
  4. Read Next
  1. Sources
  2. Media Gallery

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Jingqiu Ren


Dave Frankland
Principal Analyst, Marketing
Ann Marie Kerwin
VP, Content
Jennifer Pearson
VP, Research
Lauren Ruhlen

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