Subscription revenues far outstrip ad revenues for digital audio.
Digital audio subscription revenues crossed the $10 billion mark last year and are on track for $15 billion by the end of our forecast period in 2026. Paid subscriptions remain the foundation of the industry.
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Enduring strong growth. Double-digit percentage increases have become rare for any metric in the digital media world, but the good times aren’t over yet for digital audio subscription revenues. We recently implemented an upward revision for US revenues in 2022 and 2023. This year will see a 15.5% boost (a year ago we had that figure at 6.5%).
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Increasing its share. Despite a slew of ad-oriented endeavors from the major digital audio platforms, subscriptions continue to drive revenues. In 2018, 57.8% of US digital audio revenues came from subscriptions. This year, the figure will be 64.1%.
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Audience-approved. Digital audio listeners are increasingly opting to reduce the number of ads they hear. In 2023, there will be 7.1 million more US paid digital audio subscribers than last year, totaling 142.5 million people. This boost, plus a surfeit of price hikes, led to our upward revenue revision.