US Digital Audio Forecast Overview 2023

New Projections for Total Listenership, Time Spent, Podcasts, Subscription Revenues, Spotify, and More

Report by Ethan Cramer-Flood  | Mar 17, 2023
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Table of Contents
Executive Summary
Digital audio listenership is so massive that a growth plateau was inevitable.
US adults spend a fifth of their daily digital media time with digital audio.
A majority of digital audio listeners are podcast listeners.
Digital audio listeners will spend more time with digital audio than SVOD viewers will with sub OTT.
Subscription revenues far outstrip ad revenues for digital audio.
Spotify consistently takes over a third of digital audio subscription revenues.
Digital audio listeners are an enormous and highly engaged cohort.
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About This Report
Your one-stop shop for all things digital audio in 2023.
Topics
Digital Music
Podcasts
Time Spent with Media
United States
Table of Contents
Executive Summary
Digital audio listenership is so massive that a growth plateau was inevitable.
US adults spend a fifth of their daily digital media time with digital audio.
A majority of digital audio listeners are podcast listeners.
Digital audio listeners will spend more time with digital audio than SVOD viewers will with sub OTT.
Subscription revenues far outstrip ad revenues for digital audio.
Spotify consistently takes over a third of digital audio subscription revenues.
Digital audio listeners are an enormous and highly engaged cohort.
Media Gallery

Executive Summary

Nearly three-quarters of US internet users regularly listen to digital audio, and most of them spend a considerable amount of time every day doing so. This year, more consumers will spend more money and time with more platforms than ever before, but very few metrics are growing as quickly as they once were.

Key Question: What is the outlook for digital audio and podcasts across various metrics, mediums, and platforms?

US Average Time Spent per Day With Digital Audio, 2020-2024 (hrs:min, % change, and % of total time spent with digital media)
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KEY STAT: By 2024, a fifth of all time spent with digital media in the US will go to digital audio despite slowing growth in minutes per day.

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Table of Contents

  1. Executive Summary
  2. Digital audio listenership is so massive that a growth plateau was inevitable.
  3. US adults spend a fifth of their daily digital media time with digital audio.
  1. A majority of digital audio listeners are podcast listeners.
  2. Digital audio listeners will spend more time with digital audio than SVOD viewers will with sub OTT.
  3. Subscription revenues far outstrip ad revenues for digital audio.
  1. Spotify consistently takes over a third of digital audio subscription revenues.
  2. Digital audio listeners are an enormous and highly engaged cohort.
  3. Media Gallery

Charts in This Report

US Average Time Spent per Day With Digital Audio, 2020-2024 (hrs:min, % change, and % of total time spent with digital media)US Average Time Spent per Day With Select Media by Active Users, 2023 (hrs:min)
US Digital Audio Subscription Revenues, 2022-2026 (billions, % change, and % of digital audio revenues)US Spotify Subscription Revenues, 2020-2024 (billions, % change, and % of digital audio subscription revenues)

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authors

Ethan Cramer-Flood

Contributors

Zach Goldner
Junior Forecasting Analyst
Peter Newman
Senior Forecasting Analyst
Oscar Orozco
Director, Forecasting