Beyond the chart: We’ve cut our projections for Twitter ad revenue growth to be essentially flat. Back in March, we had expected double-digit increases in both 2023 and 2024.
But “it’s not time to write Twitter’s obituary yet,” Enberg said. While our forecast reflects the current volatile conditions at the company, there’s a possibility users will flock back—if the app can figure out its tech and content moderation.
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Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies; Twitter company releases; historical trends; internet and mobile adoption trends; and country-specific demographic and socioeconomic factors.