Beyond the chart: We expect US linear TV ad spending to reach $62.42 billion this year, a 7.7% decrease from 2022. While the linear TV market will see a net drop over the next few years, ad spending on connected TV (CTV) will grow annually by double-digit rates. By the end of 2026, CTV ad outlays will equal more than 70% of the traditional TV total.
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Methodology: Data is from a CivicScience survey as cited in a September 2022 company blog post. 4,280 responses from US adults 18+ were obtained online during September 14-21, 2022. Data is weighted according to the US Census. CivicScience is an online polling company that polls consumers on their favorite websites and social networks.