Q4 2022 Digital Video Trends

Netflix and Disney+ Introduce Ads, YouTube Ad Revenues Decline, and AVOD’s on Pace to Reach Half the US Population

Report by Ross Benes  | Dec 20, 2022
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Table of Contents
Executive Summary
Key Points
Monetization
Audience
Content
Sources
Media Gallery
About This Report
Ads go live on Netflix and Disney+, YouTube ad revenues decline, and streaming services get creative about financing content production.
Topics
Digital Video
US
Table of Contents
Executive Summary
Key Points
Monetization
Audience
Content
Sources
Media Gallery

Executive Summary

This is the latest installment in an ongoing series of quarterly video overviews focusing on monetization, audience, and content. Here’s a look at what’s on the radar for Q4.

3 KEY QUESTIONS THIS REPORT WILL ANSWER

  1. How much money will advertisers spend on subscription streaming video services?
  2. What should advertisers expect from Netflix’s advertising offering?
  3. Why are streaming services experimenting with alternative ways of financing content production?

WHAT’S IN THIS REPORT? Key events in the digital video industry based on data, trends, and business activity in Q4 2022. Additionally, new forecasts for subscription OTT (sub OTT) ad spending, Netflix ad revenues, and Disney+ ad revenues, as well as updated forecasts for streaming video viewers.

US Subscription Over-the-Top (OTT) Platform Ad Spending, 2020-2024 (billions, % change, and % of total video ad spending)
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KEY STAT: Ad spending on US sub OTT video services will increase 50.5% in 2023 to $9.48 billion.

Here’s what’s in the full report

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Table of Contents

  1. Executive Summary
  2. Key Points
  3. Monetization
  1. Audience
  2. Content
  3. Sources
  1. Media Gallery

Charts in This Report

US Subscription Over-the-Top (OTT) Platform Ad Spending, 2020-2024 (billions, % change, and % of total video ad spending)How Has Our US Connected TV (CTV) Ad Spending Forecast Changed? (billions, 2020-2026)
US Disney+ Ad Revenues, by Device, 2023 & 2024 (millions)Netflix Streaming Subscriptions Worldwide, by Region, Q3 2021-Q3 2022 (millions)
US Netflix Ad Revenues, by Device, 2023 & 2024 (millions)Do US Adults Watch the Ads That Play While Watching TV? (% of respondents, Sep 2022)
Types of Advertising to Which US Adults Pay the Most Attention, Sep 2022 (% of respondents)US Subscription OTT Video Penetration, by Service, 2022-2026 (% of population)
US Ad-Supported Video-on-Demand (AVOD) Penetration, 2022-2026 (% of population)

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authors

Ross Benes

Contributors

Chuck Rawlings
Senior Researcher