YouTube grows beyond mobile: Many people still watch YouTube on their mobile assets, but other connected devices are making inroads. Mobile will account for 49.3% of all YouTube viewing time this year, down from 53.1% in 2020. Connected devices will account for 36.4% of time spent with YouTube in 2022, a figure that will rise to 39.2% by 2024, per our forecast.
Netflix retools: Netflix stunned with its first subscriber loss in a decade in Q1 2022, and our report notes a worrisome development. The company, which is now planning to adopt advertising, strained to gain viewers across each region in which it operates.
- In addition to shedding subscribers in the US and Canada, the streamer also lost viewers in Latin America, Europe, Middle East, and Africa in Q1. Gains in Asia-Pacific were modest.
- Our report notes that international subscriber additions used to cover up domestic losses, something that didn’t happen in Q1.
Go further: Read our Q2 2022 Digital Video Trends report to learn more.