TikTok is still teens’ favorite as Snapchat taps AI to win them back

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In March, 37% of US teens called TikTok their favorite social media app, up from 30% the same month two years ago, according to Piper Sandler. Snapchat dropped to second place, falling to 27% from 31% during that period. In the No. 3 spot is Instagram, which 23% of teens named their top choice.

Beyond the chart: TikTok, Snapchat, and Instagram are still the top places for brands to reach younger Gen Z social media users.

A TikTok ban would leave a sizable opening for other social media platforms. In an effort to become the teen favorite again, Snapchat released its My AI chatbot, powered by OpenAI, the maker of ChatGPT, to all users and launched new AR experiences.

More like this:

• Snapchat sees spike in 1-star reviews as users pan the ‘My AI’ feature, calling for its removal
• Why marketers are on the hunt for the next TikTok
• See how fast TikTok outpaced social media competitors in the US
• Meta’s Horizon Worlds opens to teens, sparking debate
• Yesterday’s Chart of the Day: Amazon international

Methodology: Data is from the April 2023 Piper Sandler report titled "Taking Stock With Teens" in partnership with DECA. 5,690 US teens with an average age of 16.2 were surveyed online during February 13-March 21, 2023.