Taking stock of Amazon’s retail dominance around the world

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Amazon will capture more than half (51.1%) of all retail ecommerce sales in Germany this year, according to our forecast. Canada will have the second-highest share of Amazon ecommerce sales among the countries we track, at 41.5%, followed by the US, UK, Japan, and Mexico.

Beyond the chart: In absolute numbers, the US will remain Amazon’s largest country, with $431.11 billion in digital sales for the ecommerce giant in 2023. But Amazon will see the fastest growth in Mexico this year, with a 26.8% YoY increase in retail ecommerce sales.

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