Retail media ad spend will more than double by 2027

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US retail media ad spend will hit $45.15 billion this year, an increase of almost 20% over 2022, according to our forecast. Growth will accelerate each year through 2027, when we expect spend to reach $106.12 billion.

Beyond the chart: Retail media ad spend is growing faster than the digital ad market overall. By the end of 2027, it will account for more than a quarter of US digital ad spend. But in order for the channel to reach its full potential, retail media networks will have to address measurement inconsistencies.

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