The trend: As TikTok faces bans in Western areas like Europe, Canada, and the United States, its growth prospects continue to look strong in its home region, where nearly 60% of the world’s social network users are based.
In Asia-Pacific, TikTok will be the fastest-growing social platform this year. Its user increase in 2023 will be nearly double that of its much bigger US rival Instagram (13.6% versus 7.3%), per our report.
Fuel from Southeast Asia: Though it’s banned in India, TikTok will have much of its growth in Asia-Pacific driven by Southeast Asia. Indonesia, Malaysia, Singapore, the Philippines, Thailand, and Vietnam together will account for about half of TikTok users in Asia-Pacific, excluding China. And all of those countries except Singapore will see their TikTok user base rise more than 10% this year.