Streaming price hikes are outpacing inflation and pay TV increases

Key stat: Streaming video prices were up 12.6%, well above the 3.6% consumer price index (CPI) increase, per an EMARKETER analysis.

Beyond the chart:

• Since 2020, streaming costs have soared, while pay TV has had steadier price increases.
• Platforms like Netflix and Disney+ have hiked prices and cracked down on password sharing, boosting revenues.

Use this chart: Streaming platforms and retail membership programs can use this chart to make the case for bundling services or loyalty incentives to retain subscribers.

Related EMARKETER reports:

• Digital Video Forecast and Trends Q1 2025 (EMARKETER subscription required)
• US Sports Streaming 2024(EMARKETER subscription required)