US Sports Streaming 2024

Women’s Sports and Gambling Drive Viewership Gains

Report by Ross Benes  | Oct 23, 2024
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Executive Summary
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Table of Contents
Executive Summary
Sports viewers are witnessing an evolution
Money is pouring into sports
Sources
Media Gallery
About This Report
The traditional TV bundle will further decay as more live sports embrace streaming.
Topics
Sports
United States
Table of Contents
Executive Summary
Sports viewers are witnessing an evolution
Money is pouring into sports
Sources
Media Gallery

Sports programming, the last vestige of the traditional TV bundle, is embracing streaming. Following a slew of media rights deals, more people now watch live sports digitally than through traditional TV. Women’s sports and betting contribute to growing sports revenues.

Key Question: How many people will watch live sports digitally by 2027?

Live Sports Viewers Increasingly Embrace Digital (millions of US live sports viewers, by distribution method, 2022-2027)
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Key Stat: The US will have more than 100 million digital live sports viewers in 2024.

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Table of Contents

  1. Executive Summary
  2. Sports viewers are witnessing an evolution
  1. Money is pouring into sports
  2. Sources
  1. Media Gallery

Charts in This Report

Live Sports Viewers Increasingly Embrace Digital (millions of US live sports viewers, by distribution method, 2022-2027)Viewership of Women's Live Sports Is Increasing Quickly but Still Has Much Room to Expand (millions of US women's live sports viewers, % change, and % of live sports viewers, 2020-2027)
Annual US Sports Rights Will Double in a Decade (billions in annual value of US TV and streaming sports rights, 2017-2027)Football Drives Up Live Sports TV Ad Spending in Q4 (live sports programming % of US national TV ad spending, Q4 2022-Q3 2024)

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authors

Ross Benes

Contributors

Rahul Chadha
Donte Gibson
Oscar Orozco
Director, Forecasting
Andrew Spink
Forecasting Analyst
Yoram Wurmser
Principal Analyst
Ali Young
Senior Copy Editor