The case of the shrinking grocery list

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With inflation on the rise and supply chains in disarray, consumers are checking their grocery lists twice. In the US, 38% of adults are cutting down on how often they buy meat, poultry, or fish, while about one-quarter are purchasing snacks, dessert foods, or prepared foods less.

Beyond the chart: US adults are rethinking not just their grocery staples, but their go-to brands as well. Overall, 63% are buying at least one type of food item less often. Low inventory and price hikes have also recently driven about one-third to switch brands on one or more food items they typically buy. That’s no small potatoes, considering US grocery retail sales will top $1.3 trillion in 2022, per our forecast.

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