The challenge: Shipping costs are eating into retailers’ margins due to baseline rates at UPS and FedEx rising a cumulative 25.8% since 2021, per AFS Logistics data cited by Bloomberg. Further price hikes next year will drive up that increase to 33.2%.
The bigger issue: Small and midsized retailers are hit the hardest by the price increases because carriers offer discounts to customers based in part on volume.
Our take: During the final stretch of the holiday season, retailers’ primary focus needs to be getting shoppers’ orders delivered to their doors by Christmas Day.
But over the longer term, merchants need to carefully evaluate their shipping strategies to determine whether they can make changes such as shifting from air service to ground delivery to keep costs in check.
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