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The US online resale market is back on the rise this year, following a 6.6% decrease in 2022, according to our forecast. The trend shows no signs of slowing down over the next few years, with ecommerce resale volume surpassing $100 billion in 2026.
Beyond the chart: Total resale volume is growing at more than twice the speed of overall retail sales, by our estimates. High inflation and a growing awareness of sustainability are driving consumers to buy secondhand. AI could accelerate resale ecommerce even more, such as by authenticating luxury items and improving the quality of product descriptions.
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Methodology: Estimates are based on the analysis of survey and traffic data from other research firms, historical consumer adoption trends, and demographic adoption trends.