The trend: Smartphone usage spiked during the pandemic, and it’s a habit that has endured worldwide. The number of smartphone users in Southeast Asia will reach 326.3 million in 2022 and rise steadily through 2026, per our forecast.
Poised for growth: Since the pandemic, Southeast Asia consumers have used smartphones for a range of purposes, including gaming, food delivery, and mobile payments. These market sectors stand to gain as internet usage expands.
The big takeaway: As Southeast Asia moves toward a more digital-oriented way of life, brands can gain and retain buyers and users by leveraging local knowledge and avoiding blanket solutions that might not work for individual markets.
Go further: For more on our forecast for internet, smartphone, and tablet users in Southeast Asia, read our report.