Southeast Asia Digital Users Forecast 2022

Rising Connectivity Is Driving Commerce Opportunities

Executive Summary

Led by Indonesia and Vietnam, the number of smartphone users in Southeast Asia will reach 326.3 million in 2022, accounting for 88.0% of internet users. The smartphone is driving internet access in the region, giving rise to the on-demand economy and opening up a plethora of opportunities for service providers, retailers, and digital platforms.


  1. How many people in Southeast Asia use the internet? And how does usage differ across countries in the region?
  2. How many people in Southeast Asia use smartphones? And how does usage differ across countries in the region?
  3. What commerce opportunities are primed to take off as internet accessibility grows and improves in the region?

WHAT’S IN THIS REPORT? Our latest forecast for internet users, smartphone users, and tablet users in Southeast Asia and how marketers can capitalize on the surge in connectivity in the region.

KEY STAT: In 2022, over half (53.9%) of Southeast Asia's population will be smartphone users, while roughly 1 in 7 (15.4%) will be tablet users.

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Man-Chung Cheung


Ethan Cramer-Flood
Senior Forecasting Writer
Jasmine Enberg
Senior Analyst
Jennifer Jhun
Research Director, International and Special Projects
Wendy Louie-Lam

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