The big picture: There’s a clear disconnect between grocers’ priorities, and those of CPG companies and other suppliers. While Whole Foods, Tesco, and Walmart voice their unwillingness to continue absorbing price increases from suppliers, Procter & Gamble and Unilever say more price hikes are on the horizon.
- The prospect of more price increases despite slowing food inflation raises the possibility of a showdown between suppliers and grocers, a situation Tesco is abundantly familiar with. The retailer temporarily removed select Kraft Heinz products from its shelves last year after the CPG conglomerate reportedly tried to raise prices for some items by 30%.
- While grocers that take a hard line with suppliers run the risk of losing sales if shoppers can’t find their favorite products, their priority should be maximizing value to consumers to avoid losing them to cheaper retailers.
Go further: For more on how inflation is changing grocery habits, read our Spotlight: Grocery Inflation report.
This article originally appeared in Insider Intelligence's Retail & Ecommerce Briefing—a daily recap of top stories reshaping the retail industry. Subscribe to have more hard-hitting takeaways delivered to your inbox daily.