Grocery Inflation

Skyrocketing Costs Are Shifting Shopper Behavior at the Category Level

Executive Summary

The price of groceries has reached a historic high. In August 2022, the US consumer price index found the cost of food was up 11.4% year-over-year (YoY), the largest 12-month increase since May 1979. Prices were up 11.2% YoY in September, showing virtually no signs of slowing down. Consumers have responded with a massive shift in grocery buying behavior.

Key Question: What product categories are grocery shoppers buying less often, what are they buying more frequently, and what actions have they taken to save money at the grocery store?

KEY STAT: Grocery buyers are looking to sales and coupons to save money, but many are simply buying fewer groceries overall.

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Table of Contents

  1. Executive Summary
  2. What’s Causing Grocery Inflation?
  3. Buying Behavior by Product Category
  1. Five Ways Retailers Can Satisfy Cost-Conscious Grocery Shoppers
  2. How Should Retailers Plan for the Long Term?
  3. Read Next
  1. Sources
  2. Media Gallery

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Blake Droesch


Bianca Carasus
Suzy Davidkhanian
Principal Analyst, Retail & Ecommerce
Andrew Lipsman
Principal Analyst, Retail & Ecommerce