Retail industry ad spend on YouTube to top $4 billion this year

For more insights and key statistics on the biggest trends in today’s most disruptive industries, subscribe to our Chart of the Day newsletter.

Key stat: Retailers worldwide will spend $4.09 billion advertising on YouTube this year, per WARC Media. Next year, that figure will increase by nearly half a billion to $4.56 billion.

Beyond the chart:

• YouTube’s net ad revenues will hit $15.25 billion worldwide this year, according to our forecast, an increase of 8.2% over 2022.
• Growth will accelerate to 10.0% next year, when revenues will reach $16.77 billion.
• YouTube benefits from the rise of short- and long-form video advertising and has been expanding its ad formats, most recently introducing an unskippable 30-second ad on connected TVs.

Use this chart:

• Plan your YouTube ad budget.
• Prioritize video ad spend for retail.

More like this:

• Should marketers care about free ad-supported streaming TV?
• 3 considerations for organic, paid social from Wendy’s and other brands
• 3 best practices for better CTV advertising
• 4 CTV trends to watch: Collapsing funnel, Gen Z, and more

More Chart of the Day:

• 6/9 - Make it discount
• 6/8 - Google’s biggest rivals
• 6/7 - Social’s slow show
• 6/6 - App-y shopping
• 6/5 - In AI we trust?