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Key stat: Nearly a quarter (23%) of loyalty program professionals, across industries, say their biggest challenge is offering deep enough discounts to attract customers, per a global survey by Eagle Eye. Another 23% have a hard time balancing margins with attractive discounts, and 21% find it difficult to deliver offers to customers at the right time.
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Methodology: Data is from the April 2023 Eagle Eye report titled "Grocery's Great Loyalty Opportunity." 198 loyalty program professionals in 7 countries were surveyed online during January 7-February 6, 2023. Respondents were from United States, United Kingdom, Australia, Canada, Ireland, Malaysia, New Zealand, Singapore, and Thailand