Big players like Netflix, Disney+, HBO Max, and Hulu either have pivoted or are pivoting to ads. But there are other ad opportunities. Around 10% of CTV ad spend share will go to Roku next year, and 84% of US TV viewers consider The Roku Channel to be of high value. So while ad spots on Netflix and Disney+ may feel risky because they’re new, free ad-supported video should not be overlooked as a well-watched alternative.
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