The insight: PepsiCo expects growth to be muted in 2025 as demand for salty snacks and sugary drinks moderates after years of gains.
- Q4 sales volumes fell at all three of its North America divisions—Frito-Lay, Quaker, and PepsiCo Beverages—by 3%, 6%, and 3% YoY, respectively. That was the fifth-straight quarter of declines in the North America market.
- The CPG giant forecasts low-single-digit revenue growth this year, in line with the 2% YoY increase in organic revenues it reported for fiscal 2024.
Consumers want value: Pepsi CEO Ramon Laguarta attributed the snack category’s sluggish performance to consumers’ focus on value.