Over 60% of US online shoppers start their product search on Amazon

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When it comes to online shopping, 61% of US consumers begin their product hunt on Amazon, close to half on a search engine like Google, and 32% on Walmart.com.

Beyond the chart: It’s important to not discount the 11% of those who start their product search on TikTok, considering the platform is relatively new. That figure is likely higher among younger internet users, who are taking advantage of shopping-friendly features the ByteDance-owned app is rolling out. So while Amazon and search engines take the top spots, TikTok is the one to watch.

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