US Mcommerce Forecast 2022

Growth Slows After Pandemic Boost, but Sales Remain Robust

Report by Yoram Wurmser  | Aug 9, 2022
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Table of Contents
Executive Summary
Key Points
How Big Is Retail Mcommerce in the US?
What’s Driving Growth in Mcommerce?
What Does This Mean for Retailers and Advertisers?
Read Next
Sources
Media Gallery
About This Report
Mcommerce sales will continue to rise, growing to over 40% of total ecommerce sales. But the market is slowing down overall, and the days of high double-digit growth are coming to an end.
Topics
Mcommerce
Retail Mcommerce Sales
US
Table of Contents
Executive Summary
Key Points
How Big Is Retail Mcommerce in the US?
What’s Driving Growth in Mcommerce?
What Does This Mean for Retailers and Advertisers?
Read Next
Sources
Media Gallery

Executive Summary

Building on momentum from a significant pandemic bounce, mcommerce sales continue to grow, albeit at the lowest rate in years. Growth will speed up again in 2023 and stay level above 13% through 2026, when US retail mcommerce sales will approach $700 billion, more than 41% of total retail ecommerce.

3 KEY QUESTIONS THIS REPORT WILL ANSWER

  1. How big is mcommerce in the US?
  2. What’s driving the growth in mcommerce sales?
  3. What does it mean for retailers and brands?

WHAT’S IN THIS REPORT? Our forecast for US retail mcommerce sales and trends from 2020 to 2026.

Retail Mcommerce Sales Share in the US, 2019-2026 (% of total retail sales)
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KEY STAT: After leveling off following a pandemic bump, the mcommerce share of total retail will resume growing next year, reaching 8.7% by 2026.

Here’s what’s in the full report

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15charts

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Table of Contents

  1. Executive Summary
  2. Key Points
  3. How Big Is Retail Mcommerce in the US?
  1. What’s Driving Growth in Mcommerce?
  2. What Does This Mean for Retailers and Advertisers?
  3. Read Next
  1. Sources
  2. Media Gallery

Charts in This Report

Retail Mcommerce Sales Share in the US, 2019-2026 (% of total retail sales)Retail Mcommerce Sales in the US, 2020-2026 (billions, % change, and % of retail ecommerce sales)
US Retail Ecommerce Sales, 2022-2026 (trillions, % change, and % of total retail sales)Smartphone Mcommerce Sales in the US, 2020-2026 (billions, % change, and % of mcommerce sales)
Tablet Mcommerce Sales in the US (billions, % change, % of mcommerce sales)Mcommerce Shopper Penetration in the US, by Device, 2020-2026 (% of digital shoppers)
Mobile Buyers in the US, 2020-2026 (millions, % change, and % of mobile shoppers)Smartphone vs. Tablet Buyer Penetration in the US, 2020-2026 (% of smartphone shoppers and % of tablet shoppers)
US Smartphone App Users, by Category, 2022 (millions, % change, and % of smartphone users)Channels Where US Adults Expect to Complete Their Digital Holiday Purchases, Sep 2021 (% of respondents)
Most Used Ecommerce Payment Method by US Consumers, 2021 (% of total)US Retail AR Users, 2020-2025 (millions, % change, and % of total AR users)
How Interested Are US Adults in Livestreaming/Video Ecommerce*? (% of respondents, by demographic, April 2022)Do Mobile Users in North America Prefer to Use App or Browser When Shopping via Mobile Phone? (% of respondents, Sep 2021)
US Total Nongaming In-App Spending, by Virtual Goods* and Subscriptions**, 2020-2026 (billions)

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authors

Yoram Wurmser

Contributors

Suzy Davidkhanian
Principal Analyst, Retail & Ecommerce
Blake Droesch
Analyst
Jasmine Enberg
Principal Analyst
Wendy Louie-Lam
Senior Forecasting Analyst