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Key stat: 31.5% of US shoppers who discovered an item in-store purchased it right away, per an Insider Intelligence survey.
Beyond the chart:
This number is higher than shoppers who discovered a product in-store and then made the purchase via retail websites (19.1%) or brand websites (10.4%).
Because ecommerce lacks the visual cues of brick-and-mortar retail, it can be difficult for retailers to promote product discovery and encourage impulse buying.
Social media is a great tool for ecommerce brands that want to increase product discovery among consumers, especially younger ones—36.6% of US Gen Z social media users report using social media for shopping/product discovery, per our July 2023 survey.
Use this chart:
Identify the actions shoppers take in-store after discovering an item.
Determine in-store versus online marketing strategies.