Gen Zers are more calculated in their purchase decisions and are less likely to make impulse purchases compared with older generations. Social media is just one tool they use to evaluate products.
What actions do Gen Zers take after discovering new brands or products on social media?
Social is powerful, but it’s just the tip of the iceberg. Although Gen Zers are more likely to use social media for shopping discovery, they are generally in line with older generations when it comes to evaluating brands and products. Search engines are the most common consideration-stage tools for Gen Zers—and shoppers of all ages—regardless of where they first discovered new brands and products.