More gambling ad spend goes to TV than all other formats combined

Key stat: The biggest player in US gambling and casino ad spend is TV, which reached $471.8 million between January and November 2023, according to a December 2023 MediaRadar study.

Beyond the chart:

• Overall US gambling and casino ad spend was up 14% YoY in Q1 2023 and 4% in Q2, but dipped 25% in Q3, according to MediaRadar.
• US sports betting is on the rise, with total sports betting handle projected to increase by 35.0% to $184.45 billion this year, according to our March 2023 forecast.
• Sports betting site FanDuel had a Super Bowl ad for the (sports) books last year, featuring a live field goal kick from former NFL player Rob Gronkowski. FanDuel will be back in 2024’s game, featuring Gronkowski making another attempt.

Use this chart:

• Recognize the role of gambling platforms and casinos as ad-buyers.
• Consider gambling ad spend formats.

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