US Sports Betting 2023

Digital Services Roll Past Obstacles and Thrive in the States Where They’re Legal

Report by Paul Verna  | Jul 21, 2023
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Table of Contents
Report Snapshot
The rise of digital sports betting
Sports betting by the numbers
Sports betting varies by US state.
Potential threats to sports betting loom.
Takeaways for marketers
Sources
Media Gallery
About This Report
As sports gambling becomes legal in a growing number of US states following the Supreme Court’s landmark decision in 2018, the industry is rolling past obstacles and raking in billions from a rising pool of bettors.
Topics
Sports
Digital Advertising
United States
Table of Contents
Report Snapshot
The rise of digital sports betting
Sports betting by the numbers
Sports betting varies by US state.
Potential threats to sports betting loom.
Takeaways for marketers
Sources
Media Gallery

Report Snapshot

Since the US Supreme Court legalized sports gambling, 34 states have passed legislation enabling some form of betting, and more will do so soon. Consumers are spending billions of dollars betting on sports via digital platforms, and sportsbooks, media companies, and other participants in the ecosystem are raking in the revenues. If current success in the industry holds up, marketers stand to win big on this growing audience.

Key Question: How much sports betting revenue is produced in the US, and what is the outlook for the industry?

US Total Sports Betting Revenues, 2018-2025 (billions and % change)
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KEY STAT: Although sports betting isn’t expected to be legalized in the most populous states any time soon, the 34 states that allow it have generated revenues in the tens of billions, with double-digit percentage growth every year through at least 2025.

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Table of Contents

  1. Report Snapshot
  2. The rise of digital sports betting
  3. Sports betting by the numbers
  1. Sports betting varies by US state.
  2. Potential threats to sports betting loom.
  3. Takeaways for marketers
  1. Sources
  2. Media Gallery

Charts in This Report

US Total Sports Betting Revenues, 2018-2025 (billions and % change)US Total Sports Betting Handle, 2018-2025 (billions and % change)
US Online Sports Bettors, 2019-2025 (millions, % change, and % of internet users)

authors

Paul Verna

Contributors

Ross Benes
Senior Analyst
Jennifer Jhun
Research Director, International and Special Projects
Andrew Spink
Forecasting Analyst