Mobile wallets are used most at in-person events

Key stat: Food or merchandise at in-person events was the most popular purchase category for mobile wallet users worldwide in January 2024, purchased by 29% of users, according to Kantar. Online purchases of household items followed close behind, at 28%.

Beyond the chart:

• Mobile wallets are the fastest-growing payment method for ecommerce and point-of-sale transactions worldwide, per March 2024 data from Worldpay.
• Mobile wallets make it easy for consumers to purchase items at events, where carrying physical cards may be inconvenient. They also reduce friction by removing the need to enter pins or sign a receipt.
• More than two-thirds (64.9%) of smartphone users will be mobile wallet users this year, accounting for 161.1 million people in the US, per our March 2024 forecast.

Use this chart:

• Advocate for flexible payment options.

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• Loyalty programs’ top friction points include delays, difficulties earning rewards
• 4 technologies to help curb cart abandonment
• How seamless payments, social commerce, and loyalty apps are driving mcommerce growth

Methodology: Data is from the March 2024 Kantar report titled "Connecting with the Digital Payments Community." 10,000 adults ages 18+ in 10 countries were surveyed online during December 23, 2023-January 12, 2024. Approximately 1,000 respondents were surveyed in each country: Australia, Brazil, China, France, Germany, Singapore, South Africa, Spain, the UK and the US.