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Loyalty programs’ top friction points include delays, difficulties earning rewards

Key stat: The No. 1 issue US adults have with loyalty or reward programs is it takes too long to earn rewards, according to an October 2023 survey from Merkle.

Beyond the chart:

  • Loyalty programs will become even more vital as advertisers lose third-party cookies and need to collect first-party data.
  • Offers like points, rewards, and exclusive discounts are most likely to keep consumers coming back, according to Marigold.
  • Programs like Sephora’s Beauty Insider program and Starbucks’ Rewards program do a good job of making sure members feel rewarded by offering birthday gift products and free coffee for members.

Use this chart:

  • Assess loyalty program strategies.
  • Consider ways to make customers feel valued.

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