Mobile drives US entertainment digital ad spend

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This year, US entertainment industry mobile ad spend will surpass $11 billion, growing 19.4% from 2021. Growth will slow but remain in the double digits through 2024, when spend will top $15 billion.

Beyond the chart: The industry will invest close to $15 billion in digital ads overall this year, and nearly $20 billion come 2024. That means more than 3 in 4 entertainment digital ad dollars will go to mobile in 2022, as has been the case since 2018.

Video is a major trend to watch in entertainment advertising, accounting for 45.0% of the industry’s digital ad spend this year, up from 31.6% in 2018.

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Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers, and other industry leaders.

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