Entertainment digital ad spend gets a boost as media growth slows

For more insights and key statistics on the biggest trends in today’s most disruptive industries, subscribe to our Chart of the Day newsletter.

After surpassing media in digital ad spend during 2020, the entertainment industry continues to widen its lead in the US. This year, entertainment will lay out $14.86 billion, exceeding the media industry’s $12.30 billion.

Beyond the chart: Media saw digital ad spend growth slow to the single digits in 2020, when the pandemic changed content consumption patterns in ways that favored entertainment firms such as streaming services and short-video apps. As entertainment invests aggressively in digital ads for the next few years, media will stick to a more conservative approach.

More like this:

• Report: Media and Entertainment Ad Spending 2022
• Article: Media and entertainment on opposing sides of search ad spend growth
• Article: ‘Disney Prime’ could be on the way as the entertainment giant pursues a membership offering

Read yesterday’s Chart of the Day here.

Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers, and other industry leaders.