Beyond the chart: We forecast that 97.9% of US digital shoppers will browse and research products on mobile devices this year, up from 93.8% in 2019. The mobile shopper base will reach 233.1 million in the US this year.
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Ready yesterday’s Chart of the Day here.
Methodology: Data is from the September 2022 CouponFollow "Millennial Shopping Habits: Trend Report 2022." 1,257 US internet users ages 25-40 were surveyed online during February 2022. The final sample had slightly more females than male respondents, with income ranges up to $200,000. CouponFollow is a digital coupon site.