The top 10 digital retailers worldwide

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Alibaba was the world’s No. 1 digital retailer in 2021 with $1.249 trillion in ecommerce gross merchandise value (GMV). Amazon ranked No. 2, with ecommerce GMV of $602.0 billion, while and Pinduoduo took No. 3 and No. 4, respectively.

Beyond the chart: Three of the top five digital retailers globally are Chinese companies, evidencing the immense buying power in Asia-Pacific. The region’s retail ecommerce sales will approach $3.5 trillion this year, while North America’s will be around $1 trillion, per our forecast.

China’s ecommerce giants also benefit from sales beyond the region. For example, Pinduoduo’s Temu is among the top five free shopping apps by unique US installations via Apple’s and Google’s app stores, per Sensor Tower. And there’s room for growth, considering the app just launched in September.

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