Microsoft, Google, and Nvidia race to secure AI foothold in India

The news: Microsoft is the latest Big Tech company betting big on India’s AI future by committing $3 billion to the country and unveiling partnerships across key industries and the public sector. 

India becoming synonymous with AI: Microsoft unveiled AI agreements with Indian organizations in the healthcare, financial services, manufacturing, education, and rail transportation sectors. 

It also partnered with the Ministry of Electronics and IT to train 500,000 people in AI by 2026. The two will establish rural AI training through AI labs in 20 national skill training institutes. Another deal with SaaSBoomi will support 5,000 startups and 10,000 entrepreneurs through workshops, regional growth, and job opportunities. Microsoft wants to upskill 10 million Indian citizens by 2030.

Regional expansion intensifies: India is emerging as a leading AI hotspot, with Google, Microsoft, and Nvidia investing heavily in the country’s AI ecosystem. 

• “India used to be a country that exported software. In the future, India will be a country that exports AI,” Nvidia’s CEO Jensen Huang said when the company signed various AI deals in October.
• Google is similarly leaning on training: Its AI Skills House initiative aims to equip 10 million Indians with AI training through easily accessible digital courses.
• AI use in the country is already high, with 62% of marketers in India using generative AI (genAI) regularly and 26% experimenting with the technology, per Adobe. 
• And strong computer literacy indicates greater potential for AI adoption for a country whose biggest exports are IT and tech support services, per The Economic Times.

Key takeaway: India’s prominent place as a global IT solutions provider makes it a strategic location for wider AI expansion into Asia-Pacific. 

Microsoft’s focus on training, partnerships, and investments could position India’s AI ecosystem at the cusp of transformative growth.

This article is part of EMARKETER’s client-only subscription Briefings—daily newsletters authored by industry analysts who are experts in marketing, advertising, media, and tech trends. To help you finish 2024 strong, and start 2025 off on the right foot, articles like this one—delivering the latest news and insights—are completely free through January 31, 2025. If you want to learn how to get insights like these delivered to your inbox every day, and get access to our data-driven forecasts, reports, and industry benchmarks, schedule a demo with our sales team.