GenAI for Marketing in Asia-Pacific

Positive Attitudes Toward the Technology Are a Boon for Brands

Report by Man-Chung Cheung  | UPDATED: Dec 12, 2024
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Executive Summary
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Table of Contents
Executive Summary
Asia-Pacific is becoming an AI epicenter
Consumer enthusiasm will propel genAI adoption
GenAI’s promise is driving investments in China, India, and elsewhere
Marketers in most of Asia-Pacific are actively exploring genAI
Marketers in Asia-Pacific should still remain cautious when using genAI
Sources
Media Gallery
About This Report
The rapid growth of genAI has the potential to remake marketing and customer experiences in Asia-Pacific. Here’s how surging investment, consumer enthusiasm, and the evolving regulatory landscape are reshaping digital marketing.
Topics
Artificial Intelligence (AI)
Asia-Pacific
Table of Contents
Executive Summary
Asia-Pacific is becoming an AI epicenter
Consumer enthusiasm will propel genAI adoption
GenAI’s promise is driving investments in China, India, and elsewhere
Marketers in most of Asia-Pacific are actively exploring genAI
Marketers in Asia-Pacific should still remain cautious when using genAI
Sources
Media Gallery

Asia-Pacific is emerging as an AI epicenter. Marketers in the region are optimistic about the potential that the technology has to redefine consumer experience, while people are eager for novel digital experiences. Tech titans are localizing generative AI (genAI) models for this unique and diverse region. At the same time, regulators are trying to find a balance between regulations and innovation.

Key Question: How widespread is genAI usage among marketers in Asia-Pacific?

Marketers in India Are Leaders in Generative AI (GenAI) Adoption (% of respondents in each group worldwide, by country, May 2024)
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Key Stat: Marketers in India are among the leaders in adopting genAI—66% said they used the technology regularly at work, per a May 2024 survey by Adobe.

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Table of Contents

  1. Executive Summary
  2. Asia-Pacific is becoming an AI epicenter
  3. Consumer enthusiasm will propel genAI adoption
  1. GenAI’s promise is driving investments in China, India, and elsewhere
  2. Marketers in most of Asia-Pacific are actively exploring genAI
  3. Marketers in Asia-Pacific should still remain cautious when using genAI
  1. Sources
  2. Media Gallery

Charts in This Report

Marketers in India Are Leaders in Generative AI (GenAI) Adoption (% of respondents in each group worldwide, by country, May 2024)Consumers in Asia-Pacific Are Most Excited About AI Products (% of consumers worldwide, by country, May 2023)
Many Adults in Asia-Pacific Are More Positive Toward Generative AI (GenAI) Than a Year Ago (% of respondents in each group worldwide, by country, July 2024)Advertising Content Development Is the Most Popular Generative AI (GenAI) Usage Among B2C Agency Marketers in Asia-Pacific by Far (% of respondents in Asia-Pacific, Q4 2023)
AI in Products Positively Influences Purchase Intent in Asia-Pacific (% of respondents in select countries, July 2024)

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First Published on Nov 19, 2024

authors

Man-Chung Cheung

Contributors

Rahul Chadha
Director, Report Editing
Vladimir de Leon
Chart Editor
Chris Keating
Director, Research
Madan Kumar
Copy Editor
Yoram Wurmser
Principal Analyst