The news: Meta is reportedly developing its own AI search engine, aiming to reduce its reliance on Google Search and Microsoft Bing within its platforms. It’s the latest indicator of generative AI’s (genAI) potential to upend search engines and their attached advertising ecosystems.
The social media giant is planning to use AI-powered search for real-time answers across its ecosystem, including Facebook, Instagram, and WhatsApp, without third-party dependencies, per The Information.
Parts are falling into place: The report comes days after Meta signed a multiyear deal with Reuters to provide news within Meta AI.