Mcommerce is driving most of the growth in online sales. Of the $96.87 billion extra spent on ecommerce in the US this year, mcommerce will contribute 61.4%. The channel hasn’t escaped the wider slowdown in ecommerce, but sales via mobile devices are still growing at twice the rate of sales via desktop devices.
We forecast mcommerce sales will rise 13.8% in 2023 to $491.14 billion. That’s compared to 6.1% growth in laptop and desktop ecommerce sales. Growth will accelerate next year—when mcommerce sales will surpass $500 billion for the first time.
In five years, almost half of all US online sales will be made via mobile devices. Mcommerce will have a 43.2% share of ecommerce sales by the end of 2023—and that share will reach 49.8% by 2027. Mobile is also gaining share of overall retail: By 2027, 10% of all US retail sales will be made via mobile devices.
Retailers need to adopt a mobile-first approach. As the balance shifts in the ecommerce market, retailers need to put mobile front and center of their strategies. They should leverage data-driven insights to offer personalized, convenient shopping experiences—and prioritize in-store mobile integration—to cater to the fast-evolving needs of mobile-savvy consumers.
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