US Mcommerce 2023

Growth Is Slowing, but the Smartphone Revolution Continues as Shein and Temu Make Moves

Mcommerce sales will slow again this year as the market normalizes from the pandemic peak. Even so, as people do more shopping from smartphones, the channel is growing twice as fast as desktop. To stay competitive, retailers need to adopt a mobile-first approach and keep ahead of developments in this dynamic channel.

Key Question: What are the latest developments in US retail mcommerce, and where should retailers and brands invest?

KEY STAT: By 2027, mcommerce will account for almost half (49.8%) of US ecommerce sales.

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First Published on Aug 31, 2023


Carina Perkins


Suzy Davidkhanian
Principal Analyst, Retail & Ecommerce
Angela Kim
Senior Researcher
Wendy Louie-Lam
Senior Forecasting Analyst
Yoram Wurmser
Principal Analyst

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