McDonald’s looks to AI to turn sluggish sales around

The strategy: McDonald’s is making a major push to integrate AI across its restaurants—from kitchen equipment to management tools—in a bid to enhance both the customer and employee experience, per The Wall Street Journal.

The details: The company is hoping that so-called edge computing will help improve operations.

• McDonald’s is installing sensors on kitchen equipment to give franchisees a real-time view of restaurant operations. AI can then analyze the data to detect early signs of maintenance issues, such as a malfunctioning fryer or the notoriously unreliable McFlurry ice cream machine.