As the GDPR trigger date draws near and the frenzy of preparation comes to an end, we step back to take a longer view. In the latest episode of eMarketer's "Behind the Numbers" podcast, we discuss some of the longer term implications of the new rules in a conversation with privacy consultant Colin O'Malley.
Today's episode is the third in a weeklong series about the GDPR.
In the first episode, we look at the implications of the new rules for consumers.
In the second episode, we discuss how publishers are responding to the GDPR.