With the deadline for GDPR fast approaching, we speak with Richard Reeves, managing director of the UK's Association of Online Publishers, about the challenges publishers face in dealing with the new privacy rules. The regulations, he says, may be the most significant change the advertising and media sectors have faced in a generation.
Listen in to the conversation with eMarketer analysts Lauren Fisher and Bill Fisher in the latest episode of eMarketer's "Behind the Numbers" podcast.
This is the second of a five-episode series focusing on the impact of GDPR. Click here to listen to the first episode, where we focus on the effect of the regulations on consumers.