Market researchers consider AI helpful in key ways, but not a replacement

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Key stat: Most market researchers do not think AI will take over completely, according to SurveyMonkey. Some 38% of US market researchers think that AI will take over data visualization completely, but more people (46%) believe that AI will assist while humans remain in control.

Beyond the chart:

• Market researchers are leveraging AI to automate complex quantitative analysis, process data, and create visuals.
• OpenAI’s new Code Interpreter feature for ChatGPT Plus users can analyze data and produce visualizations based on provided data sets.
• Despite data safety concerns, “OpenAI says it’s working to ensure that Code Interpreter functions in a safe manner and that its ability to generate code doesn’t lead to negative consequences,” our analyst Jacob Bourne said.

Use this chart:

• Prioritize AI use in market research.
• Establish AI strategies for data visualization and analysis.

More like this:

• 4 ways ecommerce executives can maximize digital dollars
• How AI transforms the customer journey at each stage
• 5 predictions on the future of digital advertising, from Meta to Google, Apple, and Amazon

More Chart of the Day

• 7/13 - Don’t fear the AI
• 7/12 - B2B’s LinkedIn the chain
• 7/11 - Just in Prime
• 7/10 - Prime expectations
• 7/7 - Gen Z’s mind over matter

Methodology: Data is from a June 2023 SurveyMonkey study as cited in company blog. 170 US market research professionals were surveyed during June 17-19, 2023.