Majority of marketers unsure how to work with AI

Key stat: Over half (54%) of marketers feel overwhelmed by the prospect of implementing AI into their workflows, according to October 2024 data from HubSpot.

Beyond the chart:

• 54% of marketers are concerned that using AI in marketing will lead to a loss of creativity and human touch, per January data from Ascend2.
• A third of marketers believe AI will revolutionize marketing over the next five years, making it more efficient and personalized, per Ascend2.

Use this chart: This chart can show marketing leaders the value of AI training for their teams and as evidence for incremental inclusion of new AI tools into a team's workflow.

Related EMARKETER reports:

• How CMOs Are Using AI to Transform Their Strategies (EMARKETER subscription required)
• Generative AI for Advertising and Media Strategy (EMARKETER subscription required)